Wow. I think this is the longest I’ve gone without posting a personal blog post in a couple of years.
It’s a new year and with it there have been some changes in my life.
First, I left Planit at the beginning of the New Year. Shortly after leaving, I accepted a new role at FlexPaths as Online Marketing Director.
Those who have known me for a while will understand why working for FlexPaths is such a great fit. While my background in marketing and business development spans over a decade now, since becoming a mom (it was about this time five years ago that I had just found out I was expecting) I’ve been passionate about striving for work-life balance. It’s hard since I’ve inherited the workaholic gene from my Dad. And when I say balance, I don’t mean giving up one for the other. It’s been a topic I’ve often blogged, tweeted, and Facebooked about and it’s something I know that is not just limited to moms. Recent grads are working full-time while juggling a master’s degree. Dads are sharing more of the home management and child-rearing responsibilities (I know my husband does!). And a lot of adults are now providing or contributing to the elder care of their parents. So how do we remain productive and profitable without it being at the expense of our health and well-being?
Which brings me to the bottom line: Flexible work doesn’t just benefit the employee’s well-being. It positively impacts an organization’s profitability through increased productivity, oftentimes decreased overhead costs, and improves retention rates of top talent.
So, to bring it full-circle…FlexPaths is a web-based software solutions provider that helps companies leverage a flexible working culture. In other words: we help companies implement a flexible workforce for opportunity - not accommodate it as an obligation. I could continue on here about our products and advisory services, but instead, I highly recommend you check out our recently relaunched website instead. Oh yeah, and I’m blogging over at our work. smart. blog as well.
One huge change that comes with this new job is that even though I’m still working full-time, I am working out of a home office. This is a huge challenge for me, though probably not for the reasons you’re thinking. When it comes to working, I find I need a physical boundary. That’s why I’ve loved working in an office environment because when the work day is over, I always make a point to leave my laptop at the office unless there are extenuating circumstances. I always have my iPhone of course, but still…something about that physical boundary helps.
It’s a little bit more difficult. Since technically, I never really leave the office.
But thankfully, I call a few of the most renowned work-life and flexible workforce management experts my colleagues…who, by the way, all work remotely as well.
I have to admit, I love working in-house versus being at an agency. Don’t get me wrong, there are lots of things I miss about agency life. The thrill of the new business pitch, problem solving and brainstorming for big consumer brands. However, I am 100% invested and passionate about the future of the workforce and have been since the leadership courses I took in college. I’m inspired by folks like Daniel Pink and Alexandra Levit. And to be able to embed and immerse myself in an organization with a mission and values I believe in…you can’t really beat that.
So what does this mean for this blog?
I’m going to change it up a bit.
As much as I love writing about marketing and social media…it’s what I do…all day. Up until recently, it made sense to blog my opinions, insights, and predictions about marketing and to share social media resources. We talk about “practice what you preach” and thus far, my blogging has been a tool to preach what I’ve practiced through working at an agency everyday.
However, with this blog, I’d like to now put into practice what I know I’ll never be able to preach about. And that is the attempt to achieve work-life balance. There’s mastering the art of the digital strategy and providing senior counsel in a social media crisis. But finding the holy grail of blending work and life and being truly effective at both? I can say with complete confidence that it’s going to be all about the journey for me because right now I’m not even sure where to find that destination. Luckily for me, I have an independent child and a husband who will pick up my slack at home time and time again. But there’s so much more I could be doing to create more quality time with my family, to nourish my body, my soul, and my heart not just for myself, but for those around me.
With that said, there is no shortage of really smart people writing about marketing and social media. In fact, I highly recommend C.C. Chapman, Outspoken Media, Metrics Man, Don Bartholomew, Top Rank Blog and Marketing Profs to name a few.
So. If you’ve made it this far through my superfluous post. I’m hoping that you’ll want to embark on this journey with me.
Want to find me across FlexPaths social channels? Follow FlexPaths on Twitter, Facebook, Slideshare, Plancast, and LinkedIn.
Image Source: Mike Baird