February 2011
2 posts
6 tags
8 tags
Putting the "real" back in real time
Wow. I think this is the longest I’ve gone without posting a personal blog post in a couple of years.
It’s a new year and with it there have been some changes in my life.
First, I left Planit at the beginning of the New Year. Shortly after leaving, I accepted a new role at FlexPaths as Online Marketing Director.
Those who have known me for a while will understand why working for...
January 2011
1 post
“As a marketing tool for online community and influence engagement, every brand...”
– I concur…I’ve been considering going back to Wordpress but the Tumblr community & the ease of content creation and sharing is too good to pass up!
Macala Wright Lee (via soupsoup)
Looks like I know how I’ll be spending 2011…
(via nancymartira)
December 2010
10 posts
The New Facebook Messages →
I requested my invite, have you? Do you care?
10 tags
2011 Will Be the Year of Long Term Relationships
Yes, I realize I’m waiting until the eleventh hour to make my 2011 prediction for the marketing and social media world.
In 2010 we saw Facebook and Groupon rise to be the Belles of the Ball in the online space. Whether we like it or not, the ex-boyfriend we thought we’d never see again when in college…the one we told to “Have a nice life” and meant it as we turned...
“The debate over the FTC’s plan reflects long-simmering tensions over how...”
– According to the FTC, they are taking written comments about the Do Not Track registry…are you going to weigh in?
Do Not Track could revolutionize online ad industry - USATODAY.com
Pomegranate | NS08 - a SMART phone →
A phone that shaves your legs and makes your coffee? Or probably one of the smartest marketing microsites I’ve seen.
November 2010
7 posts
1 tag
WatchThis made me laugh so hard it still hurts. Watch it and tell me it doesn’t have same effect on you.
Girl Goes Crazy Over Webcam Special Effects Video
2 tags
What I Look For in Paid Spokesbloggers
I just found myself posting a comment to a question on someone else’s Facebook wall about the subject. I’m now posting here to share with those that might not have access to said wall. Here’s the wall post…
Here’s my two cents, for whatever it’s worth.
To me, brand ambassadors should be selected on the following criteria:
they’ve demonstrated an...
October 2010
11 posts
“No one is going to do a Behind the Music about any social media rock star.”
– A few of the many reasons why I love @cc_chapman
A Few Truths « C.C. Chapman
“How does the social media giant decide who and what to put in your feed? Tom...”
– The Facebook News Feed: How it Works,10 Biggest Secrets - The Daily Beast
“The simple truth of the matter is that a Facebook status update or tweet is not...”
– Word-of-mouth still largely an offline phenomenon: study | Econsultancy
Watch Out Groupon & LivingSocial
The Washington Post is coming out with it’s own version of group buying/limited time discounts…specifically focusing on restaurants & other foodie destinations throughout the Washington Post circulation market.
Kudos to WaPo for being a forward thinking traditional newspaper driving new revenue streams as the media landscape changes.
The Capitol Dish, This Week’s DC area...
“For the purposes of the report, mommy bloggers were defined as “adult...”
– Counting Up the Mommy Bloggers
As reported by Adweek, eMarketer defines the term “mommy blogger”.
However, wondering if you all agree with this definition? (Would love people to weigh in whether or not they’re a mom).
5 tags
September 2010
13 posts
4 tags
Has 2010 Been the Year of the Daddy Blogger?
Looking back over the past year, I’d say it’s beginning to look that way.
I originally posted the follow prediction on JessicaKnows.com (the url now redirects here) on August 19, 2009. Yes, 2009. Since Ron Mattocks of Clark Kent’s Lunchbox referenced my prediction yesterday I thought it’d be a good time to repost and reflect.
Here it is:
2009 has clearly been the year...
“Between April 2009 and May 2010, the number of online adults ages 50 and older...”
– This is great, wish this took it a step further and told us HOW they use it because my question is, is Grandma “liking” things or is she just looking at pictures of her grandkids?
Daily Number: Friending Grandma - Pew Research Center
6 tags
1 tag
WatchCool clients? Check. Awesome colleagues? Check. Kick butt culture? Heck yeah.
There are a lot of reasons why I chose to come work for Planit…culture is one of them. Watch this video to get a glimpse of what I’m talking about.
Beer, pool table, money for tattoes, part of workplace perks — baltimoresun.com
1 tag
“Jessica is a perfect fit for our culture here at Planit—she brings an edgy,...”
– Here’s the official press release about my move to Planit…so excited I can finally share the news. I’ll be posting photos of my new digs once I get settled in.
While the Rest of Baltimore Thinks Social Media Marketing, Planit Plans Social Media Domination Planit – Ideas...
Are you a Portable Personal Brand?
If part of your job is being a brand ambassador for the company you work for…here are some things to consider.
Some great questions are asked in this post…
Brand Ambassadors in The Digital Workplace | Brand Camp University - Personal Branding 2.0
5 tags
When Social Media is Used as a Weapon: What to Do
Originally posted at the Fleishman-Hillard WOM blog March 2010.
Social media platforms allow for open communication, the formation and fostering of communities, and unprecedented access to ideas, individuals, and companies.
If you’re rolling out a new product line or a useful service, social media can amplify the word of mouth.
However, if your company is prone to crisis or controversy it can...
“Leave your deck at home on the next new client meeting. Let’s change our...”
– I’ve said this before and am glad someone else is saying it too.
Kill the Capabilities Deck - Small Agency Diary - Advertising Age
August 2010
8 posts
Hot Potato: We've Moved to Facebook →
Thank you to Simon Salt for bringing this to my attention.
It’s been an exciting year at Hot Potato. Since going live last November, we’ve been inspired and energized by your reaction to the service and people’s appetite for socializing around activities and live events.
Today, we’re thrilled to announce that some of the features and thinking behind Hot…
Too Bad You Can't Hook Up Facebook Places with...
From what I can gather, there are no Facebook executives on Twitter as it is, so I am sure this is by design. Do we even care?
While I enjoy the social gaming aspects of the other location based services platforms, I do like that with Facebook’s Places I actually know the people who are checking in and sharing their location. With the others, I know a lot of them, but there’s more...
How The Vampire Boom Really Began: A Totally... →
If Vampires had a PR firm for representation this is how the whole Vampire craze would be explained…this is priceless (and fluffy, but funny).
By the way, I still haven’t been bit by the Vampire bug…so can someone please tell me what the next fiction trend is going to be so I can be ahead of the game?
“don’t count the browser out just yet. These shifts happen in waves. First the...”
– Agree or disagree? Read the entire article and weigh in. You can probably tell by the quote I pulled where I stand on the issue.
Wired Declares The Web Is Dead—Don’t Pull Out The Coffin Just Yet