Lots of businesses are touting success on discount, group buying sites. I’ve used them quite a few times myself, but how are we defining success?
Things that make you go hmmmm? This article is one of them. Anyone thinking of using a group buying site to attract more customers will want to read this before mapping out their strategy.
My advice? If you’re going to use a group buying company to help gain customers, it’s imperative that you capitalize on that investment with a smart customer loyalty and retention program.
Oh, and make sure you have that strategy for customer retention in place BEFORE you offer the deal.
Groupon Review For Business: Fallacy of Converting Users To Profitable Customers - The Retail Doctor
