Jessica Smith in real time., The simple truth of the matter is that a Facebook...

The simple truth of the matter is that a Facebook status update or tweet is not as social, or direct, as many of us would like to believe. And thanks to all of the chaff that’s floating around in the social mediasphere, posting a Facebook status update or tweet is often like sending an email to /dev/null. In short, status updates and tweets hardly represent the one-to-one interactions that serve as the foundation of effective word-of-mouth.

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—	Word-of-mouth still largely an offline phenomenon: study \| Econsultancy